One thing I spend a lot of time thinking about for this site is what it really means when we call a product, company, or service “green,” “eco,” “environmentally-friendly,” or “organic.” It seems that there are an increasingly large number of companies jumping on the “green” bandwagon, but how do we know if what they are offering is actually green or simply marketed as such?

When I research and write about green companies and products for this site, I try to pay attention to the each company’s environmental and human rights policies, look up sourcing information on the materials used to make products, and concern myself with the entire life cycle of a “green” product – from conception to delivery. In doing so, I’ve certainly thrown out some “eco” products that weren’t all that green upon further examination.

I’ve been reading more and more recently about the “Zero Waste” movement. Zero waste is a concept whereas all of the materials required to manufacture products are used in various ways. In doing so, the externalities of the manufacturing process are significantly reduced, waste is removed from the manufacturing process, and new goods are created using materials that would otherwise be tossed into a landfill or incinerator. By creating zero waste products and working within a zero waste manufacturing system, companies can ensure they are participating in the highest form of “Reduce, Reuse, Recycle” possible.

If you’re interested in finding clothing that’s been produced using the Zero Waste mentality, there are a few cutting edge designers and organizations out there in whom you might be interested. London-based designer Mark Liu rolled over his Singularity Point Collection at the London Fashion Week in February of this year. By employing a unique cutting technique, Liu saves over 15% of the fabric needed to create his designs, and therefore reduce the amount of fabric needed and waste produced in the manufacture of his high-end clothing line. Liu’s fashions aren’t cheap (they fall into the – “if you have to ask you probably can’t afford it” price range), but are fun, eco-friendly and very sexy!

Another of these cutting edge Zero Waste designers is Caroline Priebe of the 5 in 1 Studio in Brooklyn , NY. Priebe designs under the Uluru label, and works in cashmeres, silks and hemp fabrics. When creating pieces, Priebe saves every scrap of fabrics and “upcycles” all of the previous years’ scrap remnants into the details and finishings on her new garments. By ensuring that every possible piece of fabric is used in some way, shape or form, Priebe is able to bring her Zero Waste collections to market. I like the $200 Cashmere Dress (on the left). It’s made with 100% cashmere and finished with a black silk scarf that was most likely salvaged from the trash!

The Zero Waste philosophy of fashion design is still in its infancy, and the cost of these products reflect the fact that this may become the next big thing for high-end fashionistas. Like most fashion trends, Zero Waste clothing will probably come down in price over the next few years – and like most things – is most affordable if you can make create your own personal Zero Waste line! I’ve listed a few sites below if you’re interested in learning more about this emerging trend and finding out about other designers who are turning their minds to reducing waste and designing the most eco-friendly clothing possible!

Zero Waste – The Newest Eco-Fashion from Planet Green

Zero Waste Designers by Laurel House of White Apricot

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Tags: Caroline Priebe, Eco-Fashion, Environmentally friendly, Externalities, Mark Liu, Uluru, Upcycling, Zero-Waste

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This entry was posted on Monday, July 20th, 2009 at 10:00 am and is filed under Conservation, Green Business, Green Buying, Green Goods, Mainstream and Green, Recycling, Sustainability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.