After 9 months of writing for the Green Buy Guide, it dawned on me today that I’ve never actually defined what it means to be green! All this time I have been posting articles about green goods, green politics and lving a greener life with the assumption that there’s a single definition of what it means to be green, and that everyone reading knows what it is! The irony, of course, is that I don’t even really know what it means to be green – I have a pretty good idea, but when it comes to really promoting green living, I should probably be better informed.

Because of my lack of knowledge in this area, I’ve taken some time to research existing green standards and certifications, and hopefully shine a little light on what it really means when a company calls itself green.

Furniture & Home Furnishings

Green furniture manufacturers can apply for, and be awarded certifications by global not-for-profit organizations concerned with establishing standards for environmentally sustainable furniture production. The Forest Stewardship Council is an independent, non-governmental, not for profit organization established to promote the responsible management of the world?s forests. According to their website:

FSC provides standard setting, trademark assurance and accreditation services for companies and organizations interested in responsible forestry. Products carrying the FSC label are independently certified to assure consumers that they come from forests that are managed to meet the social, economic and ecological needs of present and future generations.

The FSC is supported by all of the top environmental organizations from around the world, has certified businesses in 46 countries, and ensures the companies they certify comply with the highest social and environmental standards on the market. If a company wants to achieve FSC certification, they must conform with the 10 principles and 56 guiding criteria established by the organization. Once a company is certified, they can use the organization’s logos and branding in promoting their products, and sell their goods on the global markets (FSC certification removes all barriers to trading through the WTO).

Appliances, Electronics & Computers

If you’re in search of energy efficient household and business products, look for those that bear the ENERGY STAR label. A joint program of the U.S. Environmental Protection Agency and the U.S. Department of Energy, the ENERGY STAR label can be found on 35 product categories including computers, appliances, home construction and electronics. While complying with ENERGY STAR standards is voluntary, the program has proven to be highly successful among both manufacturers and consumers.

In order to promote ENERGY STAR standards, the EPA has allotted funds to remove cost-prohibitive barriers to producing and building energy efficient products and buildings. By lowering the initial costs incurred in the development of green technologies, the ENERGY STAR program enhances the market for energy efficient products and reduces the risks involved in developing efficient products.

Building & Construction

The U.S. Green Building Council (USGBC) is a non-profit organization committed to expanding sustainable building practices, and to advance structures that are environmentally responsible, profitable, and healthy places to live and work. Comprised of 15,000 organizations from the building industry, the USGBC has developed the LEED Rating System to encourage sustainable building and design practices in commercial, governmental and residential construction. Although the LEED Rating System is a voluntary program, federal, state and local governments have started incorporating LEED standards in their new construction and working with LEED certified builders.

Within the building industry, there are organizations who have developed their own sets of green standards. While the development of green standards by industry groups is honorable, there could be conflicts of interest involved if the regulatory body is comprised of those being regulated.? One organization that has created their own standards is The Sustainable Furnishings Council, a non-profit industry association founded to promote sustainable practices among furniture manufacturers, and retailers. Comprised of 250 industry organizations, the Council is launching a public advertising and in-store tagging program for consumers to identify retailers and products which exceed their threshold of sustainability standards.

General Household Products

Green Seal is a non-profit organization that provides science-based environmental certification standards for cleaning products, paints and coatings, lodging properties and other household goods.? To gain certification from Green Seal, a product, service or property must be evaluated at every stage of its production – from the extraction of materials used in production, to the manufacture of the goods, and through the disposal and recycling of waste produced during manufacturing. The federal government’s green procurement program is closely aligned with Green Seal, and works with the organization in identifying and selecting environmentally preferable products.

A Note About Organic

The Organic Label is a whole different kind of green certification that really desearves its own article. I will write about the ins and outs of organic certification and labeling in a future post. If you’re interested in learning more about how the US Department of Agriculture certifies farms, crops, and foods, you can visit their website here.

In researching green standards, certifications and the organizations that oversee the programs, I’ve come to realize that we are still a long way from having a universal definition of what it means to be green. While the EPA is responsible for protecting the environment, they aren’t involved in the wholesale regulation of green goods, services and companies. I’m interested in learning more about this issue, so drop me a line if you are aware of certifications I may have missed or standards that I haven’t listed here.

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